For the love of good food

(the story behind the brand)

The Story: A Love Affair With Healthy Food

There is no love more sincere than the love of food.

Born into a food business family, food has always been an essential part of my life. When I was barely old enough to stand on my own, I was already embarking on joyful jaunts to the fridge; my parents soon found it challenging to allocate time for work in between my feeding intervals. In an effort to keep me busy and to distract me from my experiments with food, my parents allowed me to help out with the business as a child.

From there, it was only a short mental hop to choosing my subject for graduate studies: biology, which I decided was best studied on foreign shores – namely, Germany. That is how I ended up – with no knowledge of the language whatsoever, but emboldened with the confident fervour of an 18-year-old – joining a three-year study at the Fachhochschule Bonn-Rhein-Sieg, followed by a year-long stint at a laboratory.

Fortunately, the rich and bountiful German food did not lead to any significant weight gain, and I returned to Singapore, bubbling with ardour to put my instructions into practice. While working in a local scientific research institute in Singapore, I realised that I needed something new, more exciting, and inspiring in my life. During one of the many “soul searching” trips I made to Bali, I became acquainted with Bali raw chocolate. It was like nothing I had ever tasted before; the robust flavour of Bali cacao got me hooked, and there was no turning back from there. It reignited my passion for chocolate and spurred the idea for BRUNEUS (Latin for “dark brown”) – the brand. Shortly thereafter, a stirring new chapter in my life started to take shape – Superlative Foods was born!

The Manufacturing

We take pride in the fact that our BRUNEUS snacks are manufactured right here in Singapore! Our state-of-the-art equipment, strict control standards and diligent follow-through on our carefully engineered work processes ensure the freshness and top-notch quality of the products we create.

We can manufacture and pack almost any organic food product for you under your own brand with the guarantee of small volumes, short turn-around cycles, and high-quality results in our AVA-approved production facilities in the heart of Singapore. Should you opt for alternate means of production, you can still deliver the product and the packaging material to us and we’ll do the rest – fast, efficient and at a highly competitive rate.

The Farmers

We source and procure our ingredients from organic farms in Southeast Asia, the Middle East and Central Asia. All the farmers with whom we work adhere to organic farming processes; no chemicals, pesticides or fertilizers are used on the crops. We are committed to high moral standards, respect for the environment and human rights, and are strong proponents and followers of ethical trading.

Our partner in Turkey is , a renowned supplier of agricultural products such as dried fruits, nuts, herbs and spices. We are very proud to have been appointed by Bata Food as the sole representative and distributor in Southeast Asia to market its amazing range of conventional and ECOCERT organic certified foods. Bata Food exports to 37 countries and has a decade-old network of 40 producers with whom it collaborates, ensuring that the organic products are grown, harvested and packed under strictly-controlled conditions.

Superlative Foods is the only organic food producer in Singapore, and probably in Southeast Asia, with its own team of dedicated people who speak the languages – quite literally – of Turkey and Central Asia! We know the markets, products and nuances of doing business better than anyone else – send us your product specifications so we can get you the products you need when you need them.

The Science

 

Bruneus: Scientifically proven healthy snacks

Under Superlative Foods’ brand BRUNEUS, we are committed to the creation of healthy, nutrient-rich snacks that you and your family can enjoy any time of the day. As part of this endeavor, not only have we employed the scientific knowledge of our founder, trained biologist Angeline Lee, we have also worked hand-in-hand with our research partners at Centre for Functional Food & Human Nutrition at Nanyang Polytechnic to bring you scientific proof of the healthiness of BRUNEUS snacks.

We started our research collaboration in 2015 to validate our proprietary nut activation process and demonstrate how it elevates the nutritional profiles of our products. The research examines the changes in total antioxidant capacity and specific mineral content changes before and after our nut activation processes.

The results from the study exceeded our expectations, as our proprietary nut activation process not only increased the total antioxidant capacity of the cashew nuts, almonds and walnuts, but also enhanced the level of calcium and magnesium in our activated almonds.

Summary of Benefits:

  1. With an increased level of antioxidant capacity, BRUNEUS activated nut clusters may help in neutralizing and removing free radicals in the body when consumed.
  2. Through our proprietary activation process, we have successfully increased the amount of available calcium and magnesium, which are essential minerals for building strong bones and preventing osteoporosis and muscle cramps.
  • Easier Digestion and Absorption

    We activate the nuts. As strange as it may be to visualize an "activated" nut, the idea behind it has a solid scientific basis. The process of soaking and sprouting the nuts, scientifically known as “activation”, essentially breaks down the phytic acid and enzyme inhibitors present inside the nuts, making them easier than raw or roasted ones to digest, and thereby enabling the human body to absorb nutrients more effectively. Following the cacao coating, our nut clusters are dehydrated at a low temperature to preserve the highest concentration of enzymes and nutrients possible.

  • Improving Heart Health

    Scientific studies have shown that the consumption of walnuts, cashews and almonds leads to a statistically relevant decrease of low-density lipoprotein (the "really bad" cholesterol) in the human body, and the amino acids naturally found in the nuts further help to prevent diseases of the heart.

  • Strengthening Immune System

    Nuts, particularly almonds, are rich in vitamin E, a soluble vitamin that is well known for its antioxidant properties. Vitamin E has been proven to prevent the effects of skin aging and damage from free radicals, a byproduct of our bodies' attempts to deal with the poisons and pollutants in our environment.

  • Energy Boost

    Walnuts, cashews, and almonds are great for anyone looking for healthy snack options that do not disrupt their weight maintenance and fitness goals. As they are high in fibre content, nuts keep you feeling satisfied and energized over longer periods of time. One BRUNEUS nut cluster will go a long way towards keeping you invigorated and revitalised!