The Superlative Team

Daniel S Binder

Chief of Stuff-no-one-wants-to-take-care-off

Supports the Superlative Foods operations in exchange for warm meals. Spent half-a-lifetime in the automotive industry but realised too late that organic foods taste way better than automotive components. Kind of a caffeine-dependent life-form; insists that the bags under his eyes are Gucci; thinks he's funny (not a widely-shared perception).

Angeline Lee

Chief Food Officer

Enjoys long romantic walks to the fridge but doesn't look like it. Entirely made in Singapore. Awesome cook, saxophonist and former lab rat. Obsessed with organic food and healthy nutrition. Very (as in “very”) determined to make Superlative Foods a victorious success.

Anushri Parwal

Business Development & Strategy, Supply Chain

Eats a good portion of our entire manufacturing output for breakfast. And lunch. Exchanged a fun-filled career in financial auditing for the unrivalled excitement that developing businesses and strategies offer. Loves the finer things in life, be it travelling, photography or shipping containers.

Mai Phuong


A fragile human being needs to be fed continuously in order to function properly. Luckily she is working in the F&B company that is able to feed her hunger.

Liu Yufen


One of our longest serving employee in the company! If you ask what her secret is, she will say it's patience and hard-working!

Yang Hui


She is small yet so strong and fierce! At the end of the day, her focus is to get things done!

Cherry Luo


A thoughtful person who always brings extra fruits and snacks for everyone.

Lim Tat Beng


He is the oldest and wisest uncle in the company. If anyone needs help, the best is to seek his advice!

Fatima Guilalas

Business Development

She looks younger than her age, but the key through it is her smile. Tackle every challenge with a warm hug. She loves to see everyone happy and able to achieve their goals.

Tiew Wan Xin

Business Development

Who believe breakfast helps to fuels you up and gets you ready for the day. Make sure sales activity run smoothly & get exited anticipate to boost online platform sales.

Nah Lay Peng, Joscelin


Working with FILL GOOD brings her much joy and pride as she feels good to introduce healthier foods to everyone. Serving customers with a smile and sincere heart will create a good impression and get more returned customers.

Amin Sulaiman


Customer magnet, everything is possible when you work hard for it. Ask me anything, and I’m willing to help!

Sim Siew Lee


She is a patient person who keeps working towards her goal no matter what setbacks come her way. Loves communicating with customers, thus achieving sales through them.